So instead of interrupting the fan experience, we joined it, in real time, by thinking and acting like fans ourselves. We reacted to the ups and downs of the series as they happened, from the most nail-biting moments to their ultimate victory.

The ‘18/’19 NBA season was Tangerine’s first year as the official bank of the Toronto Raptors. We needed to stand out as a different kind of bank and a different kind of sponsor, especially once the Raptors made the Playoffs.