advertising campaign


no name


But how do you hype a brand that is inherently anti-hype? By leveraging the brand’s distinctive tone of voice and creating a no-nonsense, literal world of no name.

no name, one Canada’s original discount store brands, has been virtually unchanged for 40 years. They needed to grow the business beyond budget-conscious shoppers and into the mainstream, while at the same time shedding the brand’s perceived low quality stigma.

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