20th anniversary: Minecraft edition
Our 20th anniversary was the hottest ad party of the year, garnering national and international press for weeks afterwards. Not only did we give john st.’ers a chance to (legally) get together, but we immortalized the office we all love forever. In Minecraft.
Turning 20 in agency years is a pretty big deal. So when the world wouldn’t let us celebrate in person due to never-ending pandemic lockdowns, we built a new world. In Minecraft. We created a 1:1 replica of our office down to every detail. The event included in-game quests, a rooftop bar, and a Hall of Fame of work from the last 20 years.