When most Canadians think of WWF, they only think of animal species conservation. They aren’t aware of the bigger-picture purpose at the root of all our work – human species conservation.
We needed Canadians to see themselves in this situation – to understand that humans’ survival and animals’ survival were one and the same.
design awards globally
campaign we are all very very proud of
We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.