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The Canadian Safe Schools Network

Cyberbullying is no joke.

The Challenge

Cyberbullying is one of the leading causes of suicide for kids under the age of 18. We needed to bring attention to this issue in a way that seemed fresh and relevant. So we took a page out of Jimmy Kimmel’s wildly popular “Celebrities Read Mean Tweets” segment to do so.

The Results

Cyberbullying is no joke.

#1
most-read article on Buzzfeed in 03/16 (and #3!)
2MM
online views
#1
on Adweek’s low-budget media campaign in 2016

Awards

Press

Time

Adweek

Buzzfeed

Ministry of Transportation

It happens fast.

Canadian Safe Schools Network, TELUS

Hit dislike on cyberbullying.
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