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The Canadian Safe Schools Network

Cyberbullying is no joke.

The Challenge

Cyberbullying is one of the leading causes of suicide for kids under the age of 18. We needed to bring attention to this issue in a way that seemed fresh and relevant. So we took a page out of Jimmy Kimmel’s wildly popular “Celebrities Read Mean Tweets” segment to do so.

The Results

Cyberbullying is no joke.

#1
most-read article on Buzzfeed in 03/16 (and #3!)
2MM
online views
#1
on Adweek’s low-budget media campaign in 2016
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could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.