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Tangerine

You work hard for your money. Why doesn’t your bank?

The Challenge

Twenty years after launching, Tangerine was no longer “different” from the Big 5, or any of the new digital-only upstarts. Every major bank had a strong digital offering, and Tangerine’s once higher rate advantage was no longer as significant. Tangerine needed to find a way to differentiate themselves from the Big 5 in ways that went beyond product advantages. 

The Insight

Canadians feel like they’re working harder than ever to get ahead, but they don’t feel like their banks are helping them in any way.

Tangerine needed to show Canadians that they understood the challenges they face, and look nothing like a bank in the process.

A bank that works as hard as you do.

The Results

You work hard for your money. Why doesn’t your bank?

200%
increase in net new clients
26%
increase in ad awareness
6%
increase in brand trust
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how can we help you?

could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.

do you want to compete with the best in the world?

We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.

could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.