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The Goods

Eat no evil.

The Challenge

We needed to establish a distinct packaging design in a very crowded, misleading and inauthentic landscape. Through design, we wanted to communicate The Goods’ fervent belief in transparency and clean food. Our idea was to make the label visually reflect the actual raw ingredients in every one of their products.

packaging

The Results

Eat no evil.

#1
Gold at 2017 ADCCs
1
shortlist at 2017 Cannes Festival
1
good reason not to go to McDonald’s anytime soon
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could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.