Scotties facial tissues compete with one of the biggest brand names on the planet: Kleenex. We needed to come up with a position that Scotties could own, and Kleenex couldn’t.
So rather than try to own one thing, we chose to own everything. Because Scotties are the tissue for any issue.
increase in sales
ad awareness from an outdoor-only campaign
entry into the American Poster Museum
We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.