To celebrate Canada’s 150th birthday, President’s Choice wanted to speak to the unique qualities of food to bring people together at a time when many events around the world were pushing people apart. They wanted something provocative that would “own” the Canada 150 conversation, knowing that it was going to be a very crowded field during Canada’s 150th year.
70+ | million online views |
700 | million tears shed |
#1 | tweeted hashtag during the 2016 Grammys |