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President’s Choice

Nothing brings us together like eating together.

The Challenge

To celebrate Canada’s 150th birthday, President’s Choice wanted to speak to the unique qualities of food to bring people together at a time when many events around the world were pushing people apart. They wanted something provocative that would “own” the Canada 150 conversation, knowing that it was going to be a very crowded field during Canada’s 150th year. 

Results

Nothing brings us together like eating together.

70+
million online views
700
million tears shed
#1
tweeted hashtag during the 2016 Grammys
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We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.