To celebrate Canada’s 150th birthday, President’s Choice wanted to speak to the unique qualities of food to bring people together at a time when many events around the world were pushing people apart. They wanted something provocative that would “own” the Canada 150 conversation, knowing that it was going to be a very crowded field during Canada’s 150th year.
million online views
million tears shed
tweeted hashtag during the 2016 Grammys
We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.