President’s Choice is not known for catering to those with specialized diets like gluten, lactose, wheat and other food intolerances. Yet they have the widest variety of those products to choose from. We needed to let people know that PC not only had these products, but they didn’t represent a compromise on taste.
higher than normal Facebook engagement
million media impressions
unhappy gluten-free lovers when they realized the store was only a one-day pop-up
We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.