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President's Choice

Gluten-free doesn’t mean taste-free.

The Challenge

President’s Choice is not known for catering to those with specialized diets like gluten, lactose, wheat and other food intolerances. Yet they have the widest variety of those products to choose from. We needed to let people know that PC not only had these products, but they didn’t represent a compromise on taste. 

The Results

Gluten-free doesn’t mean taste-free.

400%
higher than normal Facebook engagement
16
million media impressions
100
unhappy gluten-free lovers when they realized the store was only a one-day pop-up
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We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.