start

Mitsubishi

Going really old-school to sell new cars.

The Challenge

Mitsubishi wanted to celebrate their 100th Anniversary, but rather than throw the usual “100th Anniversary Event” with a cash back or lower-than-usual rate offer, they chose to speak to the philosophy of constant improvement (“Kaizen”) responsible for the company’s success over the last century.

The Results

Going really old-school to sell new cars.

3
of the highest sales months ever since launch
3
countries have adapted it
4
centenarians get their 15 minutes of fame

Press

Strategy Magazine

The Canadian Safe Schools Network

Cyberbullying is no joke.

john st.

The billboard heard ’round the world.
close

oh, hey there!

how can we help you?

new business job inquiry

could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.

get in touch

do you want to compete with the best in the world?

We try to come up with ideas that travel around the globe. If you'd like to be a part of that and sweat a little blood in the process, we should talk.

get in touch

could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.

get in touch