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Mitsubishi

Going really old-school to sell new cars.

The Challenge

Mitsubishi wanted to celebrate their 100th Anniversary, but rather than throw the usual “100th Anniversary Event” with a cash back or lower-than-usual rate offer, they chose to speak to the philosophy of constant improvement (“Kaizen”) responsible for the company’s success over the last century.

The Results

Going really old-school to sell new cars.

3
of the highest sales months ever since launch
3
countries have adapted it
4
centenarians get their 15 minutes of fame
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could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.