Mitsubishi wanted to celebrate their 100th Anniversary, but rather than throw the usual “100th Anniversary Event” with a cash back or lower-than-usual rate offer, they chose to speak to the philosophy of constant improvement (“Kaizen”) responsible for the company’s success over the last century.
3 | of the highest sales months ever since launch |
3 | countries have adapted it |
4 | centenarians get their 15 minutes of fame |