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Home Hardware

Here’s how to make an icon relevant to the next gen of home buyers.

The Challenge

Home Hardware had become known more as a “gadget” store, up against behemoths known for DIY projects. They needed to make themselves a DIY-relevant brand for the next generation of Canadians moving into the home-owning and condo-renting phase of their lives.

The Insight

For millennials, projects have become a source of pride and boasting rights on social media. But while they want to do these projects themselves, they don’t want to do them alone. And Home Hardware’s 1,200 dealers were just the people to help them.

Do-it-yourself doesn’t mean do it alone.

The Results

Here’s how to make an icon relevant to the next gen of home buyers.

1,200
dealers onboard
4
consecutive months of SSSG
1
Report on Business cover story
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could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.