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Boston Pizza

BP “gathers round” a new positioning.

The Challenge

Boston Pizza needed to evolve their brand from a sports bar for dads and dudes, and make it relevant for millennials and millennial families – particularly the moms of those families, who wanted more from casual dining than the usual nachos, burgers and pizza offering. 

The Results

BP “gathers round” a new positioning.

1%
increase in SSSG nationally
12%
increase in SSSG in Ontario
10
times more Kids Cards sold vs. 2016
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