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Alcon

Feel like you're wearing nothing at all.

The Challenge

In a growing category, but commoditized market, Alcon sales were stagnating. ECPs (Eye Care Professionals) generally recommend the brand they’re most familiar with, not necessarily the ones patients are most comfortable with.

We needed patients to ask for Alcon by name, not rely on the ECP’s recommendation. And 9 out of 10 patients claim wearing Dailies Total 1 feels like wearing nothing at all.

So we went with that.

alcon-asset-1

The Results

Feel like you're wearing nothing at all.

6%
increase in market share from 2015-2016
3%
additional market share increase forecasted and on target for 2017
2nd
in category (from 3rd for 10+ years)
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could your brand use a little unignorable?

We work with many of Canada's bravest and the most ambitious marketers. If that sounds like you, we should definitely have a coffee together.