What if your fandom actually changed with each bet? We launched our provocative take on betting just in time to rile up fans for the 2025 NHL Playoffs.

While everyone else in the category was talking about the same bonuses, parlays and live betting, Sports Interaction stood out by speaking to the fans. More specifically, the “bad fans” who didn’t bet on their local teams, which our data showed was actually the vast majority of bettors.