Set to one of the defining soft rock anthems of the 80s, Canadians were captivated by the power of colour, both in our campaign, and in real life, as we reversed a category decline leading to a significant increase in sales.

Colour has the ability to inspire emotional reactions and affect our mood. But it’s something that we often take for granted. Facing beige times, BeautiTone needed to shake people out of their neutral shaded doldrums and remind them of the power of colour.